Case Study: Tom Tailor protects ad budgets and prevents hacking with adnomaly anomaly detection

Tom Tailor saves 1M€+ in media budget with adnomaly

The fashion retailer Tom Tailor faced a significant challenge when the private Facebook account of an employee was hacked. The attackers attempted to exploit their ad account by drastically increasing the daily budget and altering campaign settings to misuse the company's credit line. To protect their advertising campaigns and brand reputation, Tom Tailor partnered with the anomaly detection company adnomaly.

adnomaly's solution used innovative anomaly detection algorithms to monitor the ad campaigns for unusual patterns. Their system immediately detected the suspicious activity, such as the unusual budget and incorrect targeting, and raised alerts. The campaigns were stopped automatically, preventing the potential financial loss. This response saved Tom Tailor over €1 million in media budget and achieved a 100% detection rate, highlighting the critical impact of adnomaly's technology.

Tom Tailor