Case Study: PIA Media protects media budgets and improves ROAS with adnomaly

PIA Advertising protects media budgets with adnomaly during 404 outages, boosting ROAS

PIA Advertising, a media agency, faced the challenge of protecting its clients' advertising budgets from unexpected disruptions, such as a web store outage. These technical failures led to wasted media spend and a lower Return on Advertising Spend (ROAS) as campaigns drove traffic to broken landing pages. To enhance reliability, PIA Advertising turned to the vendor adnomaly and its innovative detection software.

adnomaly's solution provided real-time operational checks and automated alerts to identify anomalies like the web store going down. This allowed PIA Advertising to quickly pause campaigns and prevent further budget waste. The partnership with adnomaly resulted in substantial time and cost savings, successfully safeguarded media budgets, and augmented ROAS for PIA Advertising and its clients.

PIA Advertising