Case Study: WPP Media Germany achieves 923% ROI and automated campaign governance with adnomaly

Performance Advertising Relies on adnomaly Technologies

Performance Advertising GmbH, part of a leading global network, faced significant challenges in managing complex digital campaign setups across nearly 2,000 advertiser accounts. Manual quality assurance processes were becoming unsustainable, posing risks to campaign performance from errors in targeting, tracking, and budgeting. To address this, the company partnered with adnomaly to strengthen its campaign governance.

adnomaly's solution integrated with the agency's existing systems to provide automated, always-on verification for paid social and programmatic campaigns. This replaced manual checks with an intelligent quality layer. The results were substantial, yielding a 923% ROI, ensuring 100% of campaign setups were monitored, and saving hundreds of hours per quarter, which allowed teams to focus on strategic work for clients.

Performance Advertising GmbH

Tobias Henning

Managing Director