Case Study: GroupM achieves €20k+ saved media budget and improved ROI with adnomaly's automated anomaly detection

GroupM - Customer Case Study

GroupM implemented adnomaly's Automated Budget & Performance Alerts software in early 2022 to address the challenge of detecting anomalies in their paid social ad accounts. Their goals were to prevent expensive media budget overspends and ensure the most efficient use of client funds, all while saving their team valuable manual monitoring time.

The adnomaly solution immediately delivered results, detecting critical issues such as an incorrectly set campaign budget and ads linking to broken pages. This led to over 20,000 Euros in saved media budget and a 100% detection rate, which directly increased client satisfaction and secured campaign ROI. The automated alerts from adnomaly allowed GroupM to proactively address problems, driving client trust.

GroupM

Dennis Wegner

Managing Partner Paid Social