Case Study: Bicycle achieves scalable campaign QA and cost control with adnomaly

Bicycle cuts manual QA workload with adnomaly to prevent campaign errors

Bicycle, a fast-growing UK media agency, faced challenges scaling its manual campaign quality assurance processes. Higher volumes and increased complexity risked costly errors and overspends. To sustain its standards, Bicycle sought a solution for real-time, automated control and partnered with adnomaly to implement its automated QA service.

adnomaly designed custom QA checks tailored to Bicycle's workflows, integrating automated controls for placements, naming conventions, and budgets. This solution prevented setup errors before go-live, reduced manual QA workload, and avoided overspends. As a result, Bicycle achieved operational excellence, launching campaigns with consistent quality and freeing its team to focus on strategic work.

Bicycle