Case Study: University of West Florida increases transfer enrollment and belonging with AdmitHub's Argie chatbot

University of West Florida - Customer Case Study

University of West Florida, a regional public university in Pensacola, Florida, wanted to increase transfer student enrollment while also helping students feel a stronger sense of belonging as they prepared to join campus. To support those goals, the university turned to AdmitHub and its chatbot, Argie, to improve recruitment and student engagement.

AdmitHub implemented Argie to send proactive nudges, answer questions instantly, and deliver both transactional and friendly messages that guided students through the application process. The results were strong: UWF saw a 1.8% increase in transfer student enrollment in fall 2019, a 35% increase in confirmed transfer students for spring 2020, and a 30% chatbot response rate compared with just 1–3% via email.

University of West Florida