Case Study: South Texas College increases application yield with AdmitHub

South Texas College - Customer Case Study

South Texas College partnered with AdmitHub to improve student enrollment conversion. The college was struggling with a low application yield of 7%, and many prospective students were inquiring about attending but not completing applications or registering for classes.

AdmitHub implemented its AI-powered chatbot, Jerry, to segment outreach and send timely, personalized messages to students at different stages of the inquiry-to-application process. The solution helped boost application completion to 21.2% for summer 2019 inquiries and 34.2% for fall 2019 inquiries, while application yield rose to 13.7% and 22.2% respectively. South Texas College said the chatbot was the key difference in achieving these gains.

South Texas College