Case Study: University of Wyoming reduces summer melt with AdmitHub's AI chatbot Cowboy Joe

Shattering Enrollment Records University of Wyoming Uses Ai to Defeat Summer Melt

The University of Wyoming, a regional public university in Laramie, faced a summer communication gap that contributed to summer melt, unpredictable fall enrollment, and limited staff capacity to engage admitted students around the clock. Traditional outreach like calls, emails, and voicemails had low response rates, and the team needed a better way to keep students engaged between orientation and the start of classes.

AdmitHub helped the University of Wyoming launch a custom AI-powered chatbot named Cowboy Joe to deliver proactive, personalized text-message nudges, surveys, and 24/7 two-way support. The solution handled more than 99% of messages, saved staff 102+ hours, and supported 12,264 messages received; as a result, summer melt dropped 32% and freshman enrollment increased 9.5%, setting a new record for incoming students.

University of Wyoming

Katie Carroll

Assistant Director