Case Study: North Carolina State University boosts yield and FAFSA submissions with AdmitHub

North Carolina State University - Customer Case Study

North Carolina State University partnered with AdmitHub as part of the GEAR UP North Carolina initiative to better engage underrepresented students and students from rural areas who might have difficulty visiting campus. The university’s challenge was to improve outreach and enrollment support for this target population, especially as they moved through the admissions and financial aid process.

Using AdmitHub’s AI-powered chatbot, Tuffy, NC State sent proactive text nudges, FAFSA reminders, scholarship prompts, and interactive event surveys to guide students toward enrollment. The results were strong: NC State achieved a 40% yield for its target population in Fall 2019, increased FAFSA submissions by 3.5%, and saw a 22% higher survey response rate via text than by email.

North Carolina State University