Case Study: Massachusetts College of Liberal Arts increases financial aid completion with AdmitHub

Massachusetts College of Liberal Arts - Customer Case Study

Massachusetts College of Liberal Arts (MCLA) partnered with AdmitHub to help improve student retention and fall enrollment by making financial aid support more accessible. Using AdmitHub’s chatbot, Murdock, MCLA focused on helping students complete financial aid documents and navigate related processes, especially for students who had already deposited and were being considered enrolled.

AdmitHub’s team worked with MCLA to centralize communications across admissions and financial aid, then sent targeted text-message nudges and surveys to students with missing aid items. One campaign reached 135 returning students and 203 incoming students with a simple reminder to complete their aid files, resulting in a 28% increase in completed financial aid documents within one week.

Massachusetts College of Liberal Arts