Case Study: Volvo achieves 70% more test drives with admiral.digital

Volvo boosts test drives 70% and cuts cost per test drive 140% with admiral.digital

Volvo Malaysia engaged admiral.digital to generate test drives for its new 90s Series luxury vehicles. The challenge was to increase online test drive bookings and sales by implementing a comprehensive digital marketing strategy, which included setting up proper tracking, conversion rate optimization for their website, and managing both always-on and campaign-driven lead generation.

admiral.digital implemented a full-funnel tracking solution to gain visibility from initial contact to car sale. They then launched highly targeted performance marketing campaigns on Google Ads and Facebook, informed by detailed customer personas. Through daily optimization focused on return on ad spend and the use of remarketing to reactivate users, the campaign was highly successful. admiral.digital's efforts resulted in a 70% increase in online test drive bookings and a 140% reduction in the cost per test drive.

Volvo