Case Study: Sonno boosts conversions and sales with admiral.digital

Sonno cuts customer acquisition cost by 53% with admiral.digital

Sonno, a leading direct-to-consumer mattress brand in Malaysia, sought to drive revenue growth and required a partner to refine their CRM strategy, optimize website conversions, and manage performance marketing. They engaged admiral.digital for its expertise in marketing automation, performance marketing, and conversion rate optimization.

admiral.digital implemented an end-to-end strategy, taking control of paid acquisition and utilizing marketing automation to create a personalized customer journey. This solution, supported by ongoing A/B testing, significantly improved performance. The results for Sonno included a 53% decrease in customer acquisition cost, a 92% increase in onsite conversion rates, and revenue growth of 2x year over year, demonstrating the measurable impact of admiral.digital's work.

Sonno