Case Study: SoCash achieves 6,000+ app sign-ups and 25% more transactions with admiral.digital

SoCash drives 6,000+ app sign-ups in under 4 months with admiral.digital

SoCash, a Singapore-based FinTech company offering a banking app that turns local shops into digital ATMs, faced the challenge of driving app installs and converting new users into active customers. The company partnered with admiral.digital to create a performance marketing and marketing automation strategy to achieve these goals while maintaining a target cost per install.

admiral.digital mapped the customer journey and created customized ad campaigns for different user personas across multiple channels. They supported these efforts with mobile marketing automation to turn installs into first-time customers. This strategy delivered over 6,000 app sign-ups in under four months while maintaining the target CPI and driving a 25% increase in transactions for SoCash.

SoCash