Case Study: Professional Triathletes Organization achieves 100k OTT registrations with admiral.digital

Professional Triathletes Organization achieves 100k OTT registrations with admiral.digital

The Professional Triathletes Organization (PTO), a global not-for-profit entity for professional triathletes, faced the challenge of bringing its new organization to market. It needed an end-to-end partner to handle its commercial, technology, brand, and communications strategies to grow its audience. admiral.digital was hired to provide a comprehensive solution encompassing consulting, web development, and performance marketing.

admiral.digital commenced by crafting the PTO's foundational brand elements and go-to-market strategy. The solution included developing a new brand guide, building out the technology stack, and executing data-driven campaigns for a pinnacle live broadcast event. The results were significant, with the campaign achieving its target of 100k OTT registrations and setting benchmarks across all key metrics, including a 30% conversion rate on lead generation. admiral.digital continues to serve as a trusted partner for the PTO.

Professional Triathletes Organization (pto)