Case Study: HelloGold boosts customer acquisition and cuts CAC with admiral.digital

HelloGold cuts CAC by 18% with admiral.digital

HelloGold, a Shariah-compliant mobile app for saving and investing in gold, sought to grow its customer base in Malaysia and Thailand while minimizing its customer acquisition cost (CAC). To meet this challenge, they partnered with the performance marketing experts at admiral.digital.

admiral.digital implemented a holistic solution that began with optimizing the app's user experience and conversion rates. They then integrated a mobile attribution tool for detailed tracking and created targeted content for different demographic audiences. This strategy, run through Google and Meta app campaigns, resulted in a 33% increase in new customers acquired and an 18% decrease in cost per acquired customer (CAC) within the first weeks of the engagement.

HelloGold