Case Study: World Population Review achieves 10X adblock recovery RPM with Admiral

World Population Review boosts adblock revenue 10X RPM with Admiral

World Population Review, an online population data publisher with an ad-driven business model, sought to maximize revenue from its adblock traffic. The customer was already using Acceptable Ads reinsertion but wanted to implement Admiral's full-stack, consent-based recovery to significantly increase its ad revenue.

Admiral implemented its RECOVER and CONVERT products to engage adblock users with a message asking them to allowlist the site. This strategy, combined with the existing Acceptable Ads solution, unlocked the publisher's entire high-value ad stack. Admiral's solution recovered over 2X more daily revenue and delivered 10X higher RPMs than the alternative vendor alone, while also driving 87,000 new email subscriptions.

World Population Review