Case Study: Mediaite boosts paid subscriptions and adblock revenue recovery with Admiral

Mediaite grows paid subscriptions 22.7% with Admiral

Mediaite, a leading U.S. news site, engaged vendor Admiral to implement a comprehensive paywall and subscriptions management solution while also recovering revenue lost to adblock traffic. Their key challenges were maintaining a positive user experience and meeting aggressive growth goals quickly.

Admiral implemented its Transact and Recover modules, allowing Mediaite to test pricing and set up multiple subscription offers, including an ad-free option for adblock users. This solution led to a block rate decrease of up to 61% and an average adblock recovery rate reaching 71%. Most notably, Admiral helped Mediaite achieve an average quarterly growth rate of 22.7% for paid subscriptions over the first five quarters, significantly boosting revenue.

Mediaite