Case Study: Mediaite grows paid subscriptions and adblock revenue recovery with Admiral

Grows Paid Subscriptions Plus 52% Adblock Revenue Recovery Rate

Mediaite, a leading U.S. news site covering the intersection of media and politics, needed help growing paid subscriptions while also recovering revenue lost to adblock traffic. The company worked with Admiral to put in place a comprehensive paywall and subscriptions management solution, with UX and speed to market as key priorities.

Admiral implemented its Transact and Recover capabilities, enabling Mediaite to quickly test pricing, launch multiple subscription offers, and present an ad-free option for adblock users. Admiral also used Engage to ask adblockers to allowlist the site, which helped Mediaite achieve a 71% pageviews recovery rate, a 61% block rate decrease, and 22.7% average quarter-over-quarter first-year subscription growth.

Mediaite