Case Study: Factinate achieves 44% adblock revenue recovery with Admiral

Factinate recovers 44% of adblock revenue with Admiral

Factinate, a lifestyle and general knowledge website, needed to quantify and recover revenue lost to adblockers without diverting internal development resources from their core content creation efforts. Their challenge was to implement a low-lift, effective anti-adblock solution.

Using Admiral's Smart Engage tools within its Transact and Engage products, Factinate deployed messages asking visitors to allowlist the site. The solution from Admiral delivered a 44% adblock revenue recovery rate and reduced their block rate by 68.7%. Recovered visitors proved highly valuable, generating 2.1 times more pageviews and boosting average revenue per visitor by approximately 240%.

Factinate