Case Study: Factinate achieves 44% adblock revenue recovery with Admiral

Factinate Achieves 44% Adblock Revenue Recovery Rate

Factinate, a general knowledge website focused on fun facts and trivia, needed a low-lift way to quantify and recover lost ad revenue from visitors using ad blockers without pulling development resources away from content creation and growth. Admiral helped them tackle this challenge with its Smart Engage tools, including the Transact product and the Measure and Engage modules.

Using Admiral’s analytics and visitor messaging, Factinate asked loyal readers to allowlist the site and optimized recovery prompts over time. The results were strong: Factinate achieved a 44% adblock revenue recovery rate, reduced its block rate by 68.7%, and recovered visitors viewed 2.1 times more pages than non-blockers, contributing to a significant lift in average revenue per visitor.

Factinate