Case Study: CBS Sports boosts live video engagement with Admiral Convert

CBS Sports engages 18.5 million visitors with Admiral

CBS Sports, a premier sports news and media platform, needed to convert casual site visitors into highly engaged viewers of its live sports content during major events. To meet this challenge, they partnered with Admiral to implement its Convert product for proactive journey shaping.

Admiral's solution enabled CBS Sports to deploy real-time, targeted messaging campaigns that drove viewers to high-value live content. The results were substantial, including engaging 18.5 million visitors, generating 20 million impressions, and achieving click-through rates as high as 33.33%. Admiral's tools helped CBS Sports significantly boost viewer engagement, subscriptions, and revenue.

CBS Sports