Case Study: Converse launches unified European eCommerce with Admios

Converse launches European eCommerce in 14 months with Admios

Converse, a globally recognized footwear brand and subsidiary of Nike, faced the challenge of unifying and modernizing its eCommerce presence across diverse European markets. They needed a multi-region Salesforce Commerce Cloud platform that could handle local variations while maintaining a single brand experience. The digital consultancy Tacit Knowledge, leading the project, partnered with vendor Admios to rapidly augment their engineering team with senior developers.

Admios provided four engineers who integrated into the core team within two weeks. They helped build the customizable platform, which included regional payment gateways, pricing, and marketing tools like a "create-your-own" microsite capability. The 14-month project, led by Tacit Knowledge with Admios's support, finished ahead of schedule, successfully launching a unified European eCommerce site that met all sales and marketing goals for the region.

Converse