Case Study: UFI modernizes its global brand identity with Admind Branding & Communications

UFI modernizes its global identity across 90+ countries with Admind Branding & Communications

Admind Branding & Communications provided a brand transformation for UFI, the global association of the exhibition industry. The client's challenge was to modernize a century-old legacy identity that no longer supported its global, digital-first operations across 90+ countries, risking visual fragmentation and a weakening of its hard-earned authority.

Admind evolved the identity into a modern, modular brand system with structured governance. This solution provided controlled flexibility for regional adaptations while ensuring global consistency. The results included consistent communication across all touchpoints, reduced friction in local approvals, and the initiative was recognized with the German Brand Award 2025.

UFI