Case Study: Stowarzyszenie Mudita achieves more accessible, empathetic parent support materials with Admind Branding & Communications

Stowarzyszenie Mudita reaches thousands of families with Admind Branding & Communications

Stowarzyszenie Mudita, an NGO, approached Admind Branding & Communications with the challenge of redesigning Powitalnik, a free publication for parents receiving a difficult diagnosis for their child. The original design lacked structure and emotional nuance, so the goal was to make the content more accessible, emotionally sensitive, and visually coherent to better support vulnerable families.

Admind developed a new visual identity for Powitalnik, which included a new layout, typography, and color palette. A key innovative element was the collaboration with 11 Polish female illustrators, giving each chapter a unique artistic voice. The project extended beyond print to include digital materials and a new website. As a result, the redesigned Powitalnik is now distributed to thousands of families through hospitals and healthcare organizations in Poland, with the online version gaining significant traction through an awareness campaign.

Stowarzyszenie Mudita