Case Study: Nobel Energy achieves a sustainable global rebrand with Admind Branding & Communications

Nobel Energy rebrands with Admind in one-week Agile iterations for 2,400 employees

The customer, Nobel Energy, a diversified oil and gas group, sought to transform into an integrated energy services company to reflect its new focus on sustainable solutions. Their challenge was to undertake a complete rebrand, including a new name, visual identity, and brand strategy that would resonate more deeply with its audience. They partnered with the vendor Admind for this rebranding process and brand strategy development.

Admind implemented a solution that began with in-depth interviews and workshops to develop a new brand strategy centered on the 'caregiver' archetype, leading to the new tagline "Because we care." The vendor then created a new visual identity, including a logo and comprehensive brand guidelines. While specific metrics were not yet available, the new brand was successfully launched at a special event for stakeholders and was praised for its focus on audience needs and sustainability, with significant potential for future expansion.

Nobel Energy