Case Study: Youi Insurance achieves streamlined marketing projects and faster time-to-market with admation

Youi Insurance selects admation to streamline its marketing projects

Youi Insurance selected admation as its preferred marketing project and resource management software after finding its marketing team reliant on a mix of Microsoft Word, Excel and email to brief projects, schedule resources and manage approvals. Youi’s challenge was to gain a single, visible system to brief work, allocate and re-allocate tasks, identify under- or over-utilised resources, remove bottlenecks, set complex approval tiers, and store final files and branding assets.

admation delivered an integrated solution—marketing resource management (MRM), project and approval workflow management and digital asset management (DAM)—rolled out first to marketing and studio teams (with legal and compliance to follow). The deployment gives Youi clearer resource utilisation, an auditable approval trail for compliance, faster speed to market and fewer briefing/approval errors, enabling measurable improvements in productivity and workflow transparency with admation’s platform.

Youi Insurance