Case Study: Credit Union Australia achieves streamlined marketing compliance and project visibility with admation

Credit Union Australia - Customer Case Study

Credit Union Australia (CUA), the country’s largest credit union serving over 500,000 customers across 50 branches, needed a marketing platform to meet strict industry governance and compliance standards and to improve project brief quality, visibility and workflow control. After a diligent search they selected admation as their preferred marketing software partner to centrally manage marketing projects, online proofing, review and approvals.

admation implemented a creative management solution that provides a central marketing calendar, online proofing and approval workflows, resource workload visibility and an audit trail for legal review. The platform is now used across marketing, legal and both internal and external ad agencies, helping CUA deliver higher-quality briefs, better capacity planning, streamlined traffic management and demonstrable compliance via auditable approvals.

Credit Union Australia