Case Study: Australian Venue Co. achieves streamlined approvals and organised marketing with admation

Australian Venue Co. - Customer Case Study

Australian Venue Co. (AVC) is a hospitality business that owns and operates over 60 restaurants across Australia. As AVC scaled, its marketing and creative approval process—managed by email—became inefficient and error-prone, so in June 2016 the company implemented admation, an approval workflow tool, to bring transparency and structure to briefs, approvals and project planning.

admation provided a single platform for designers to upload work, marketing managers to brief and allocate resources, and senior staff to monitor progress with an automatic audit trail, coloured approval indicators and reminders. The result, says Marketing Manager Joe MacLeod, is more streamlined, organised workflows across six marketing managers (each overseeing roughly 12 venues), fewer back-and-forth emails, easier onboarding and reduced risk of missed or duplicated tasks across AVC’s 60+ venues.

Australian Venue Co.

Joe MacLeod

Marketing Manager