Case Study: Archibald / Williams achieves streamlined approvals and full resource visibility with admation

Archibald / Williams - Customer Case Study

Archibald / Williams, a creative ad agency, faced a paper‑based approval process and manual job bags, with feedback coming in as scanned, handwritten mark‑ups and resource planning locked in a single Google Doc. Production Manager Jo Giles led a search for approval workflow software that included online mark‑ups, resource management and DAM capabilities and selected admation as the only vendor that met all requirements.

admation was rolled out first with one client, supported by team training, and adopted agency‑wide in six weeks. The admation approval system — including compare‑revision, online mark‑ups and reporting — gave staff and clients clear visibility, simplified workflows (removing paper job bags) and made sharing easier, while significantly reducing artwork revisions and improving workload management as the team grew.

Archibald / Williams