Case Study: CPA Australia achieves fewer revisions and streamlined marketing approvals with admation

Admation delivers real savings to cpa australia

CPA Australia, the professional accounting body, faced a cumbersome marketing approval process for high-volume materials—brochures, advertising, event signage, promotions and its Annual Report. The marketing team experienced excessive revisions (more than 17 versions of the Annual Report) and duplicated briefs, so they evaluated and selected admation’s online approval workflow software to better manage volume and streamline approvals.

admation implemented its online approval and project management solution and provided training and support, enabling CPA Australia to track work, cut revisions from over 17 to eight, and reduce duplicate jobs. The result was faster, more transparent approvals, measurable efficiency gains and the capacity to increase the amount of marketing output produced.

CPA Australia

Meg Yeates

Manager – Brand Marketing