Case Study: Paul Martin achieves 10x ROAS with Adline Professional

How Magician Paul Martin Generated a 10x ROAS With Adline

Paul Martin, a UK-based magician and Magic Circle member, faced the sudden loss of live event bookings during the pandemic and needed to pivot to a virtual “Zoom Magic” show while driving enough bookings in time for the Christmas season. He partnered with Adline Professional, using their Adline engine and hyper-targeted Google Search ads (with AI optimization) to reach prospects searching for virtual entertainment.

Adline Professional built and ran keyword-driven campaigns (e.g., “virtual magic shows,” “zoom magic show”) that delivered 62.8K impressions, 2.13K unique clicks, and 14 bookings from a £1,630 ad spend, generating about £20K in revenue — a >10x ROAS. The campaign’s efficiency and cross-platform ad placement saved Paul time and delivered measurable, high-impact results.

Paul Martin

Paul Martin

Magician