Case Study: Linio (Latin American online shopping platform) doubles year-on-year growth with Adjust (mobile analytics and measurement partner)

Working with Adjust and Criteo, Linio grows by twofold

Linio is a Latin American online shopping platform (Mexico, Colombia, Argentina, Chile, Peru) operating via web and mobile app. For its extended 2020 “Hot Sale” during the pandemic, Linio needed a customer-centric, data-driven strategy to maintain traction, deliver value during heavy comparison shopping, and convert users who were increasingly using the app.

Linio partnered with Criteo to drive highly targeted traffic and Adjust to unify cross‑platform data and deliver real-time insights for optimization. This enabled precise channel ROI measurement, app-focused campaigns and timely retention actions — delivering a twofold YoY growth, 50% of transactions in-app (with 40% of ad spend on mobile) and a 50% increase in ROAS.

Linio

Yaretzi Espinos

Performance and Content Marketing Manager