Case Study: Viber stops performance ad fraud and saves 10% of marketing budget with Adjust

With marketing activity across the globe, Viber was able to stop performance ad fraud in its tracks

Viber, the free messaging and calling app with over 800 million users, was working to scale paid user acquisition while avoiding the ad fraud that often targets fast-growing apps. To manage media buying and new partner onboarding, Viber used Adjust and its Fraud Prevention Suite to help ensure traffic quality and protect its marketing budget.

Adjust automatically screened incoming traffic for suspicious IPs, emulated installs, and click spamming, and notified Viber and its partners in real time. As a result, Viber saved 10% of its marketing budget, improved the quality of retargeting audiences, and gained more freedom to test new sources safely. Viber also updated its network evaluation criteria to include fraud rate, discontinuing partners that exceed 20% fraud.

Viber

Moshi Blum

User Acquisition Lead