Case Study: Vivino achieves 500% increase in orders from performance channels with Adjust Measure and Audience Builder

Vivino implements Adjust Measure and Audience Builder to increase orders from performance channels by 500%

Vivino, the popular wine discovery app turned e-commerce marketplace with over 50 million users, needed to shift focus from pure user acquisition to driving more in‑app orders. To do that they had to segment new versus repeat buyers, map full user journeys, and accurately attribute installs and purchases — but their tools were disconnected, obscuring cost metrics, LTV models and retargeting performance.

By implementing Adjust’s Measure and Audience Builder (plus its Fraud Prevention Suite), Vivino gained clear attribution, cohort insights and raw event data to optimize partners and retargeting campaigns. The result was dramatically more efficient ad spend and cross‑channel growth — orders attributed to performance channels rose 500%, monthly marketing budget increased 300%, and their partner network expanded as they scaled acquisition across social, search and other digital channels.

Vivino

Sebastien Damas

Senior Manager, Performance Marketing