Case Study: Virgin Mobile UAE boosts installs and improves CPA efficiency with Adjust

Virgin Mobile UAE boosts ROI 25% with Adjust

Virgin Mobile UAE, a fully digital telecom operator, required a robust attribution solution to accurately connect its marketing spend to performance across both digital and offline channels. Their challenge was gaining visibility into multi-touch user journeys and reducing wasted ad spend, which led them to partner with Adjust and implement its Attribution and Assists products.

By using Adjust as a single source of truth, Virgin Mobile UAE gained holistic measurement with features like Audiences and QR Bulk Generation. This solution provided the transparency needed to optimize campaigns, leading to a +25% ROI on key campaigns, a 30% reduction in wasted spend via Adjust's fraud prevention, and a +44% uplift in direct and assisted installs.

Virgin Mobile UAE

Kiran Borkar

Head of Digital Performance and Trading, Virgin Mobile UAE