Case Study: Melsoft Games achieves 40% campaign efficiency gain and 2x ad spend scaling with Adjust's Automate Enterprise

Using Automation to scale campaigns efficiently

Melsoft Games, maker of hits like MyCafe and Family Island, faced rising competition and higher cost-per-install rates that spread organic traffic thin and forced heavier investment in user acquisition. Running campaigns across 10–12 networks created a growing operational burden as the team worked to scale spend while protecting ROAS and avoiding budget waste.

Melsoft implemented Adjust’s Automate Enterprise to aggregate marketing data into a single dashboard and introduce automated workflows. By using the Rule Engine to pause, scale and create campaigns (with roughly 20% of spend automated) they were able to test hundreds of creatives per month, improve campaign management efficiency by 40%, and double ad spend without adding headcount.

Melsoft Games

Alexander Shilyaev

Chief Operating Officer/Chief Marketing Officer