Case Study: Ubie achieves a 30% lower CPI with Adjust

Ubie reduced CPI with Datascape’s insights and TrueLink’s deep linking

Ubie, a Japan-based health-tech startup, needed to grow installs for its symptom-checking app while better connecting web and app user behavior. Because many users first found Ubie through web search, the company lacked a seamless way to carry over activity history and guide people from the web to the app. Ubie chose Adjust, using Datascape analytics and TrueLink deep linking to support its TV-driven growth strategy and improve measurement.

With Adjust, Ubie tracked the impact of its TV commercials, compared performance before and after launch, and created a smoother web-to-app experience. Adjust’s support and dashboards helped Ubie share insights internally and with agencies, and the campaign drove a 300%+ jump in branded web searches while reducing CPI by 30%.

Ubie

Yasuo Takahara

Marketing Lead