Case Study: Traveloka achieves 80% higher marketing efficiency with Adjust

Traveloka - Customer Case Study

Traveloka, the Southeast Asian travel and lifestyle platform, needed better attribution data and fraud protection to scale its app marketing efficiently across multiple countries. To improve ROI and meet CPA/CPI goals for Millennial and Gen Z audiences, Traveloka turned to Adjust, using its Mobile Attribution and Fraud Prevention Suite alongside TikTok.

Adjust helped Traveloka identify the most effective channels and campaigns, track in-app behavior, and reduce fraudulent installs while TikTok supported audience targeting and app event optimization. As a result, Traveloka increased overall marketing efficiency by 80%, doubled conversions and performance uplift, and cut fraudulent installs on TikTok by 2.5x versus other channels.

Traveloka

Tantia Tjahjono

Senior Digital Marketing Manager