Case Study: Tap Slots achieves higher conversions and creative-driven user acquisition with Adjust

Talking UA strategies and creative optimization with Tap Slots

Tap Slots, the Las Vegas–based studio behind Slots Galaxy and 777 Classic Slots Galaxy, has more than 12 million installs and 300k–500k monthly active users. As they shifted focus to US‑focused three‑reel games, the team needed a reliable way to evaluate creative performance, optimize user acquisition and cross‑promo creatives, and target the most engaged users to improve conversion quality and revenue.

They combined Adjust’s cohort reporting and creative‑level attribution with Liniad’s Facebook‑focused buying and creative analysis technology, feeding Adjust data into Liniad’s workflow to test and iterate ad elements quickly. This approach produced an immediate lift in conversions, a marked boost in engagement, and noticeable growth in key metrics over roughly 2.5 months by identifying the best creative combinations and driving more qualified installs.

Tap Slots

Markus Weichselbaum

Chief Executive Officer