Case Study: Takeaway.com achieves a 35% increase in conversion rates with Adjust

Takeway.com Increases Conversion Rates with Adjust

Takeaway.com, a leading online food delivery marketplace operating across multiple European countries, needed a way to standardize mobile measurement across 11 apps and different markets. With Adjust, the company was dealing with inconsistent KPIs, event naming, and analytics setups that made it difficult to compare performance globally and optimize marketing campaigns.

Adjust helped Takeaway.com align its event tracking in the Adjust SDK, standardize naming conventions, and use raw data callbacks for deeper user-level insights and LTV calculations. As a result, Takeaway.com improved its data-driven marketing and retargeting, achieving a 35% uplift in conversion rates and a 37% decrease in Cost-Per-Order.

Takeaway.com

Marc Deckers

Team Lead Performance Display