Case Study: Sungai doubles LTV and increases Facebook ad spend 22% with Adjust Automate

Sungai used Adjust Automate to increase Facebook ad spend by 22% and improve LTV twofold

Sungai, the maker of CocoFun (10M+ downloads and a top-3 entertainment app in Indonesia), needed to lower install costs and boost retention while scaling in a competitive market. The team was overwhelmed by large volumes of performance data and spent too much time switching dashboards and manually adjusting creatives, bids and budgets—hindering timely optimization, especially on Facebook.

By implementing Adjust Automate’s single, real-time dashboard to aggregate data and automate bid, budget and creative management, Sungai sped up decision-making and redirected time to creative improvements. The move delivered strong gains: installs +25%, cost per install −36%, retention +18%, Facebook ad spend +22% with LTV improved 2x, and campaign-management time cut in half.

Sungai

Kent Xu

UA Manager