Case Study: TreasureHunt achieves successful soft launch and improved user retention with Adjust

Soft Launch Process by Janos Perei

TreasureHunt, with Janos Perei leading marketing, faced the challenge of bringing a new game to market while minimizing risk and verifying core hypotheses about stability, onboarding, retention and monetization before a full commercial launch. The team needed a structured way to test technical performance, player behavior and marketing fit so the product wouldn’t “break in your hands” at scale.

They implemented a three-stage soft-launch process—technical testing to ensure high crash-free rates, product testing to validate onboarding, early retention and purchase propensity, and marketing testing to refine audience targeting and creatives—using analytics, user acquisition and organic channels. This staged approach reduced technical risk, validated product-market fit, and produced actionable insights to improve early retention, engagement and the game’s monetization potential.

TreasureHunt

Janos Perei

Chief Marketing Officer