Case Study: TreasureHunt achieves successful soft launch readiness and improved retention with Adjust

Soft Launch Entry Gate by Janos Perei

TreasureHunt, represented by CMO Janos Perei on Adjust’s Think Tank, faced the common challenge of turning a promising game prototype into a commercially viable product during soft launch. The studio needed to meet the market’s polish and technical bar, include core features and roughly seven days of content, be ready for live-ops bug fixing, and avoid launching without scalability, analytics, UA and engagement infrastructure in place.

Their solution was an explicit Soft Launch Entry Gate: lock down a polished build and key features, prepare a six-month production roadmap, run playtests and scalability checks, and equip marketing and product teams with multiple creatives and A/B tests ready at launch. The result was smoother soft launches with quicker issue resolution, improved day‑one retention and clearer production planning — increasing the likelihood of a commercially successful live product.

TreasureHunt

Janos Perei

Chief Marketing Officer