Case Study: SofaScore achieves a 238% increase in reinstalls with Adjust Measure

SofaScore implements Adjust Measure to increase reinstalls by 238%

SofaScore, a free-to-download sports app that delivers live scores and in-depth statistics to millions of users, relied on in-app advertising and needed to focus on acquiring high-LTV users across diverse markets. Their challenge was optimizing paid user acquisition and retention by accurately mapping the user journey, tailoring eCPI targets by region, and identifying which channels delivered quality, long-term users.

By implementing Adjust Measure for attribution and uninstall/reinstall tracking, SofaScore gained granular insights into installs, in-app behavior and churn points, allowing precise UA optimization and retargeting. The results: a 238% increase in reinstalls, a 36% reduction in app churn, and an 84% decrease in average CPI from 2020 to 2021.

SofaScore

Ivan Kovačević

Chief Marketing Officer