Case Study: Rovio achieves confident, scalable user acquisition with Adjust’s Fraud Prevention Suite

Rovio Entertainment - Customer Case Study

Rovio, the studio behind Angry Birds, was running user acquisition across nearly 100 ad networks and struggled to separate high‑quality partners from fraudulent traffic. An Vu’s team relied on lengthy manual post‑campaign audits to catch issues like repeated installs from the same IPs and networks swapping incent for non‑incent traffic, which consumed BI resources, delayed refunds, and constrained experimentation.

Rovio implemented adjust’s Fraud Prevention Suite, starting with Anonymous IP Filtering to automatically flag datacenter, VPN, Tor and repeat IPs and layered filters for suspicious click‑to‑install patterns. The system blocked bad installs before payout, drove down fraud rates, saved money, and — crucially — gave the team confidence to scale buys and test new partners without the previous manual overhead.

Rovio

An Vu

Mobile User Acquisition Lead