Case Study: QuackQuack achieves 45% increase in new female users and 20% lower acquisition costs with Adjust

QuackQuack used Adjust cost data to guide their campaign strategy

QuackQuack is a leading Indian dating app with millions of users and 15 million chats exchanged per month. Despite strong product-market fit, the team faced the ongoing challenge of finding and scaling the right user acquisition channels—particularly to improve the gender balance by increasing female registrations—while juggling different success metrics for male (ROAS) and female (top-of-funnel registrations) campaigns and avoiding fragmented dashboards.

By adopting Adjust’s aggregated, user-level cost and revenue reporting, QuackQuack tested new UA channels with small budgets, used granular cost and post-install event data to identify the best network for female users, and reallocated spend accordingly. The result: a 45% increase in new female users at the same budget, a 20% reduction in acquisition cost versus other platforms, and more efficient budget management for ROAS-driven campaigns.

QuackQuack

Anil Naik

Digital Marketing Manager