Case Study: Delivery Hero reduces CPA by 41.9% and boosts conversions with Adjust

Optimizing TV-Driven Web and App response

Delivery Hero, the Berlin-based online food-delivery leader operating in 40+ countries, relied on a TV-first marketing strategy that drove large volumes of search, site visits and app activity. But its measurement was limited to top-line metrics and surveys, so the team lacked the granular, near-real-time visibility needed to know which channels, dayparts, programs or creatives were actually driving the best digital response and app engagement.

To solve that, Delivery Hero deployed TVSquared ADvantage for same-day, granular TV analytics and used a one‑click, GDPR-compliant integration with Adjust to bring app events into TV attribution. With these insights the team optimized buys by CPA/CPO/CPV and scaled high-performing elements — cutting CPA by 41.9% and materially improving conversion rates while creating more effective, data-driven TV campaigns.

Delivery Hero

Aleksej Koscejev

Global Head of Offline and Performance Marketing