Case Study: Murka achieves 2x DSP traffic growth and 20% higher ROAS with Adjust

Murka doubles their DSP Traffic with Adjust

Murka is an 11‑year‑old European social casino game developer with a 5 million monthly active user base and titles like Scatter Slots and Slots Era. As their marketing became more data‑driven they outgrew their existing attribution partners: they needed deeper, customizable attribution (including view‑through and reattribution windows), unlimited raw data and custom in‑app event tracking without prohibitive extra costs.

By switching to Adjust and configuring custom VTA and inactivity/reattribution windows at the campaign level, Murka gained accurate insight into DSP performance and targeted re‑engagement cohorts more precisely. The change doubled DSP install volume, led to a restructured UA portfolio and increased ROAS from engaged users by 20%, improving overall marketing efficiency.

Murka

Angelina Surnina

Chief Marketing Officer