Case Study: Migros achieves reliable attribution and real-time, multi-currency data with Adjust

Migros switches to Adjust for reliable attribution

Migros, one of Turkey’s largest retailers with extensive online and in-app shopping channels, struggled after integrating an attribution provider in 2019 that couldn’t meet its needs. The vendor failed to deliver real-time raw data, reported only in USD (forcing manual currency conversions), and lost iOS campaign tracking for weeks — issues that hampered budget allocation, campaign performance and confidence in their analytics, prompting a switch to Adjust.

Adjust delivered real-time raw-data callbacks configurable via the dashboard, native reporting in local currencies (150+ supported), reliable iOS tracking and rapid, hands-on support during integration. As a result, Migros regained data accuracy and integrity, eliminated time-consuming manual currency work, improved measurement and decision-making, and restored confidence and ROI in their mobile marketing.

Migros

Ibrahim Tecimen

Digital Marketing, CRM & Analytics Manager