Case Study: Mamboo Games achieves doubled month-over-month installs and a 42% increase in network partners with Adjust

Mamboo Games doubled its installs month-over-month after migrating to Adjust

Mamboo Games, a Dubai-based mobile publisher of 24 mostly hyper-casual and hybrid-casual titles, needed better measurement and partner flexibility. Its previous mobile measurement partner couldn’t provide creative-level metrics, clicks/impressions or other business-specific KPIs, produced data inaccuracies, and limited network integrations and support—hindering user acquisition optimization.

After migrating to Adjust and using Datascape to centralize analytics and custom dashboards, Mamboo gained granular, accurate data, many more network partners (+42%), and responsive support. That clarity let the team increase ad spend and optimize campaigns—Worm Out more than doubled installs month-over-month—while streamlining campaign management across titles.

Mamboo Games

Maxim Sabadash

Chief Technology Officer